Which Department Should Handle a Company’s Social Media Efforts?

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by Ayaz Nanji
Half (51%) of marketing and advertising executives say their company’s public relations/communications department is best suited to handle the organization’s social media efforts, according to a recent report from The Creative Group.

The report was based on data from a 2015 survey of US-based marketing and advertising executives as well as data from a similar 2013 survey.

Some 28% of respondents say the marketing department should handle social media.

Some 9% say customer service should be responsible, and 5% say it should be in the hands of the organization’s CEO.

About the research: The report was based on data from a 2015 survey of US-based marketing and advertising executives as well as data from a similar 2013 survey.