What SMBs Look for in Digital Marketing Solutions

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by Ayaz Nanji
How do small and midsize businesses (SMBs) choose their digital marketing partners?

To find out, G/O Digital and Entrepreneur surveyed 591 US SMBs in various categories, including retail, medical, home services, and legal services.

Not surprisingly, some 33% of respondents say price is one of the most important factors they consider when evaluating the digital marketing services/products of a vendor.

Other top factors are an understanding of organizational goals/needs (27%) and the ability to deliver on commitments (18%).

Below, additional key findings from the report.

Research Channels

Some 69% of SMBs use Google or other search engines—the most popular research channel by far—to learn about vendors’ digital marketing services/products:

Most Valued Information

The top 3 types of information SMBs find most useful when researching digital marketing solutions are pricing information, peer recommendations, and customer testimonials or references:

About the research: The report was based on data from a survey of 591 US SMBs in various categories, including retail, medical, home services, and legal services.