What Do Marketers Do All Day at Work?

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by Ayaz Nanji
Marketers say they spend on average just 36% of their workweek performing the primary duties of their jobs, according to a recent report from Workfront.

The report was based on data from a survey of 207 marketers in the United States who work at companies with 500 or more employees.

Respondents say they spend, on average, 16% of their workweek dealing with email, 12% on administrative tasks, 12% in useful/productive meetings, 9% on nonessential tasks, 9% in wasteful meetings, and 7% on everything else.

Below, additional key findings from the report.

Top Distractions

  • 64% of marketers surveyed say wasteful meetings get in the way of their work.
  • 61% say excessive emails get in the way.

Lunch

Some 71% of marketers take between 30 minutes and 1 hour for lunch each workday.

Working Beyond Standard Hours

  • 86% of respondents check work email at least occasionally on the weekends, with 52% saying they do so every weekend.
  • 89% of respondents say they check work email during the week outside of standard business hours, with 56% saying they do so every day.

About the research: The report was based on data from a survey of 207 marketers in the United States who work at companies with 500 or more employees.