Product Launch and Management

By the end of the program, participants will be able to:

  • Examine all aspects of the New Product Development (NPD) process, and the factors influencing all the stages involved in a successful NPD.
  • Identify a variety of launch success factors that will improve launch process planning and execution.
  • Point out ways for companies to avoid launch ruts by adopting techniques that appeal to today‚Äôs consumers.
  • Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
  • Prepare product launch checklists and budgets to overcome roadblocks and manage the launch process.