Email Marketing: Strategies, Techniques and Tools

Compared to just about every other form of digital marketing, Email is still the most cost effective. It can form the bedrock of your communications strategy and ‘join the dots’ between your other online activities. It is quick, easy to implement, inexpensive and reliable. The challenge, however, is standing out in an increasingly noisy marketplace. Your customers are drowning in too many email messages. This means it’s harder than ever to reach them and grab their attention. This Email Marketing training course is designed to help you improve. You will learn how the elements of Email Marketing work together. You’ll discover how to form your strategies, set realistic targets and design engaging email content that gets delivered, opened, read and acted upon.

This course will help you to develop your email marketing campaigns by covering a range of prevalent issues including identifying costly mistakes, using appropriate behavioural targeting, integrating email with your offline activities and assessing your newsletter effectiveness. You will leave the day with a sharpened email strategy having reviewed the effectiveness of your email communications.

This course is designed to get you past the basics and into the most powerful aspects of email marketing.

Email marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and spam. This course offers a practical guide to getting the most from email campaigns using the latest techniques, tools and best practice.

 

Date Duration Location Price
 18th – 19th March 2015 2 Days Canton Concourse Building, 12 Landbridge Avenue, Oniru Estate, Victoria Island, Lagos, Nigeria ₦67,500