Top 10 Research Summaries of 2015 on MarketingProfs


by Ann Handley
Below we present a listing of the top MarketingProfs research summaries (AKA, “Survey Says” articles) of 2015.

“Top” means, in this case, popular; and “popular” means most read by subscribers of our newsletter, MarketingProfs Today.

In other words, the research summaries not listed here may have had more pageviews, but we’ve not included them because those views were likely the result of the search engine gods’ having placed them at or near the top of search results pages… or the social media fates’ having conspired to distribute them far and wide on Twitter or Facebook or LinkedIn or Google+.

But, because we value your time and want to provide truly useful and informative information, we’ve narrowed the list to only those that you and your colleagues considered most worthy of your attention in 2015 (email seems to be top of mind!).

Note that our research summaries are selected and compiled by MarketingProfs research writer Ayaz Nanji.

And now, the top 10 research summaries published on MarketingProfs in 2015:

10. The Most In-Demand Digital Marketing Skills

Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?

9. The Best Tactics for Improving Email CTRs

Marketers say creating meaningful call-to-action offers is the best way to increasing email click-through rates (CTRs), according to a recent report from Ascend2.

8. The Top-Rated Email Marketing Platforms

Some 85% of marketers say their current email platform meets their needs, and 84% are likely to recommend the product they use to others, according to a recent report from G2 Crowd.

7. How Six Common Words Influence 1-to-1 Email Open Rates

Should you use, or avoid, certain words in your subject lines when sending emails directly to business contacts?

6. The Most Effective Landing Page Optimization Tactics

Marketing leaders say A/B testing is the most effective landing page optimization tactic, according to a recent report from Ascend2 and Act-On Software.

5. The Most Important Elements of an Email Campaign

Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad.

4. Four Important SEO Trends for 2015

Google is now better able to reward high-quality Web content that is relevant to a search query and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics.

3. Email Subject Lines That Sell

Which phrases, incentives, and punctuation marks in email subject lines inspire consumers to take action?

2. The 10 Best (and Worst) Performing Words in Email Subject Lines

If you want to boost engagement with your email campaigns, it helps to say “thank you” in the subject line, according to a recent report from Adestra.

1. The Five Most Effective (and Ineffective) Words in Email Subject Lines

Which words in subject lines significantly increase consumer opens of marketing emails, and which words significantly decrease opens?