The State of Woman-Owned Businesses in 2015151 views
The report was based on data from an annual survey of 306 women in the United States who are members of NAWBO.
Respondents expressed a significant increase in optimism for improved business performance and the overall economic outlook in 2015 compared with 2014, marking a three-year upward trend: 93% of women are optimistic about their business’ performance this year, and 90% are optimistic about the economic outlook.
Below, additional key findings from the report.
New Woman-Owned Businesses
Optimism for new woman-owned businesses dropped a bit from last year, though a clear majority of respondents (88%) still predict more women will start a business this year.
Motivators for Starting a Business
Some 29% of respondents say they started their own business because they had an idea they wanted to implement; other motivators include always having wanted to be an entrepreneur (19%), and wanting to solve a specific industry problem (12%).
Motherhood and Business Ownership
Some 30% of respondents say they would definitely recommend that a mother start her own business, 66% would do so with caveats, and 4% would not recommend it.
About the research: The report was based on data from an annual survey of 306 women in the United States who are members of NAWBO.