The Most Important Social Network for Marketers

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by Ayaz Nanji
 
 

B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner.

Asked to select the most important social platform for their organization, 68% of B2C marketers surveyed chose Facebook; Twitter was second (10% of respondents), followed by blogging (6%), and LinkedIn (6%).

In contrast, 33% of B2B marketers surveyed said LinkedIn was the most important social platform for their business; Facebook was second (31%), followed by Twitter (16%), and blogging (11%).

Below, additional key findings from the report, which was based on data from a survey of 2,887 marketers (59% B2C, 41% B2B).

Most Used Platforms

  • Facebook is the most commonly used social platform by both B2C and B2B marketers surveyed (97% and 89%, respectively).
  • B2C marketers are relatively more focused on YouTube, Pinterest, and Instagram, whereas B2B marketers are more focused on LinkedIn, Google+, and blogging. 

Weekly Time Commitment

  • 64% of marketers surveyed say they are using social media 6 hours or more on average per week—a slight increase compared with 2013, when 62% reported 6 or more hours a week.
  • 19% of marketers say they spend more than 20 hours on average each week on social media.

Benefits of Social Media Marketing

  • 92% of marketers surveyed say their social media efforts have generated more exposure for their businesses.
  • 80% say they have seen increased traffic from their social media efforts.

Planned Investments

  • In the near future, marketers plan to devote more time to blogging (68% of those surveyed plan to use more), YouTube (67%), Twitter (67%), LinkedIn (64%), and Facebook (64%).
  • B2B marketers say they are more likely to increase blogging activity (74%) compared with B2C marketers (63%).

About the research: The report was based on data from a survey of 2,887 marketers (59% B2C, 41% B2B).