The 3 AdWords Scripts You Want Right Now for the Holidays219 views
If you’ve lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that can help save the day.
You thought about it, you were going to do it, and now…it’s time. In fact, you may be out of time. But it’s not too late – there are still a few days until Black Friday-Cyber Monday-Green Monday–Orange Tuesday lands. (I made up that last one; it is getting a bit ridiculous, isn’t it?) Check out these three scripts from two great sources that you can implement right now to not only save yourself time when the big days hit, but help you streamline your operations, leaving you free to deal with other nonsense. Like reporting.
Turn Promos Off/On Using Labels
I love this one. Having started PPC back when the AdWords Editor hadn’t even been invented yet, I would have literally killed for this. Add labels to ads or keywords that are promotional-specific and run a script that either turns them on and/or off when the time comes. This is very approachable, even for the non-code person. Simply apply labels, add the script to your library with the appropriate information filled in, and off you go. If you’re nervous about running it, do a test run first. Apply a “test” label to a couple of ads, edit the date applicable, and run it.
Alternatively, you could use an automated rule to do this as well, with the same concept of applying labels and setting the rules to run as needed. It just depends on what you already have set up now versus what you have left to do.
Schedule Holiday Promo Sitelinks
Schedule your promo or holiday-specific sitelinks to run at certain times on certain days, great for places where phone support is needed to close the sale or take down information. And good for the non-holiday season as well, but just in case you really are in a holiday crunch, here it is!
Disable Ads and Keywords for Out-of-Stock Items
And last, but not least, this one, which is a bit more complicated to set up, from Russell Savage’s Cyber Monday post last year and does require the text “out of stock” or something similar to appear on a product page in order to work, but you can pause ad groups if an item is out of stock. The script reviews the HTML of your site and looks for that text and when it finds it, pauses the ad group or keywords, depending on your setup. If this one makes you a bit nervous, tap your friendly developer friend or resource and they should be able to easily help out with this quickly.
T-minus one week to the real Black Friday and even less time to pre-Black Friday sales, which are, let’s face it, probably going on right now. Good luck and may your ROI be sky-high!