How B2B Marketers Are Using Digital Video

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by Ayaz Nanji
Some 96% of B2B organizations say they are engaged in video content marketing, according to a recent report from the Web Video Marketing Council, Flimp Media, and ReelSEO.

The report was based on data from a survey of 350 business and marketing professionals (70% work for B2B companies, 20% for B2B marketing agencies, and 10% for educational/nonprofit organizations).

Most respondents (80%) say they use online video to increase brand awareness and engagement.

Other top motivations include promoting products/services (65%), increasing Web traffic/SEO results (61%), and generating new sales leads (57%).

Below, additional key findings from the report.

Distribution

Fully 83% of respondents say they embed videos on their own websites; 69% share videos on YouTube, and 64% post them on other social networks.

Number of Videos

Some 39% of respondents say they expect their organization to produce 1-10 videos this year.

Challenges

  • 55% of respondents say limited budget is one of their top challenges with video marketing
  • 45% struggle with the amount of time it takes to create high-quality video content.

About the research: The report was based on data from a survey of 350 business and marketing professionals (70% work for B2B companies, 20% for B2B marketing agencies, and 10% for educational and nonprofit organizations).