Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe.
Some 15.7% of all impressions in the quarter occurred on a Friday—the most of any day, the analysis of Facebook post and ad interactions in 1Q14 found.
Thursday had the second highest share of impressions (14.5%), and Sunday had the lowest share (13.4%).
Moreover, one quarter (24.7%) of all brand video views in the quarter occurred on a Friday; again, Sunday had the lowest share (6.4%) of brand video views.
Below, additional key findings from the report, which was based on 1Q14 Facebook impression data from from retail, media/entertainment, and travel brands.
Engagement Type by Day
Interactions were highest on Fridays for every type of Facebook action examined in 1Q14:
- 17% of all comments
- 16% of all likes
- 6% of all shares
Engagement by Post Type
- Facebook posts with images had the highest engagement rates in 1Q14.
- Engagement with video posts was up 25% year over year and 58% quarter over quarter.
About the research: The report was based on 1Q14 Facebook impression data from from retail, media/entertainment, and travel brands (260 billion Facebook ad impressions, 226 billion Facebook post impressions).