2016 Marketing and Advertising Salary Guide

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by Ayaz Nanji
Starting salaries for marketing and advertising roles are expected to rise across the board in 2016, according to a recent report from The Creative Group.

The report examines salaries for 120 interactive, design, marketing, advertising, and public relations positions. Projected 2016 salaries are based on a survey of marketing and advertising executives as well as data from The Creative Group’s staffing placement efforts.

Annual starting salaries for marketing and advertising professionals are expected to rise 3.8% on average in 2016, compared with 3.5% in 2015, the analysis found.

Below, 2016 salary estimates for key marketing and advertising roles. The projected salary ranges for each position reflect starting pay only; bonuses, incentives, and other forms of compensation are not taken into account. The ranges represent national averages for each position.

To see the salary projections for all 120 roles examined, as well as range adjustments by region, check out the full report.

About the research: The report was based on a survey of marketing and advertising executives as well as data from The Creative Group’s staffing placement efforts.