2015 Marketing and Advertising Salary Guide

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by Ayaz Nanji

Starting salaries for marketing and advertising professionals are expected to increase by 3.5% on average in 2015, according to a recent report from The Creative Group.

The report examined salaries for 125 interactive, design, marketing, advertising, and public relations positions. Projected 2015 salaries were based on a survey of marketing and advertising executives as well as data from The Creative Group’s staffing placement efforts.

Below, key findings from the report.

Hiring and Work Trends

  • 33% of the advertising and marketing executives surveyed say the number of creative staff working remotely today is higher than it was three years ago.
  • 45% say candidates at least sometimes try to negotiate salary when presented with a job offer.
  • Besides salary and bonuses, candidates most often try to negotiate additional vacation time, flexible work schedules, and telecommuting options.

2015 Salary Estimates

Below, 2015 salary estimates for key marketing and advertising roles. The projected salary ranges for each position reflect starting pay only; bonuses, incentives, and other forms of compensation were not taken into account. The ranges represent national averages for each position.

To see the salary projections for all 125 roles examined, check out the full report.

About the research: The report was based on a survey of marketing and advertising executives as well as data from The Creative Group’s staffing placement efforts.